![]() Stability: Use a tripod, phone stand, or stack of books to ensure your footage isn’t shaky when filming your social media videos. This can be achieved by having furniture and soft items in the room to absorb sound so there’s no echo. Lighting: Use a strong lighting source by filming near a bright window or picking up an affordable ring light for brighter, clearer videos.Īudio: Record in a quiet room with great acoustics. Here’s what to keep in mind when filming social media videos: The good news? You can shoot high quality content from your own home on your smartphone. In fact, Instagram recently shared that the Instagram Reels algorithm will deprioritize blurry videos with low resolution. With the growing popularity of video on social media, both social media users and the platforms themselves expect high quality content. Here are 5 helpful tips every creator or brand should consider when creating video content for social media: Plan, schedule, and auto-publish video posts to all your social platforms from the Later dashboard - for free! In fact, we all have a powerful video tool in the palm of our hands: our smartphones. Including video in your social media strategy is key to creating deeper connections with your audience.Īnd while the video production process might seem like a huge undertaking, you don’t always need a big budget to shoot video content for your brand. Versions can be found on Facebook, TikTok, Instagram, YouTube, and LinkedIn. Live streams: Live streams are unedited videos streamed on the spot. Long-form videos are typically over 1 minute long. Long-form videos: These videos can be shared across Instagram via IGTV, or on YouTube, Facebook, and LinkedIn. These videos can be anywhere from 5 seconds to 1 minute and will typically replay automatically. Short-form video: Short form videos are popular on TikTok and Instagram Reels. Facebook, Instagram, Twitter, Pinterest, and LinkedIn all have their own version of Stories. Stories: Stories are short-form videos that disappear after 24 hours. There are 4 main types of video content on social media: This explains why videos on Instagram generate more engagement than any other content type - and tweets with video see 10x more engagement on Twitter. Why? Because video content is typically more attention-grabbing (and engaging) than a static photo.Īnd it most cases, the longer a viewer engages with a piece of content, the more likely an algorithm will boost that content to a wider audience. Whether you’re on Instagram, TikTok, Twitter, LinkedIn or even Pinterest, you’ll find video content becoming a bigger part of the in-app experience.
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